The project, commissioned by Zambon, includes the production of promotional materials, including videos for web, social media and displays in pharmacies, to support the launch of the NASAVAL line. The contents will be intended for pharmacists, consumers and doctors, with English and Spanish versions.
The key element of creativity is the protection symbology used on the pack. A simple and direct way not only to emphasize the barrier effect that “blocks problems before they arise”, but to create an organic and synergic message.
Furthermore, the technical mood of the graphics reinforces the scientific value of the product, expressing effectiveness and authority.
According to the strategic objective of the company, all materials made for the launch of Nasaval, will be distributed internationally, specifically in the countries: Ecuador, Peru, Mexico, Dominican Republic, Hog Kong, Singapore, Egypt, Pakistan, Yemen.